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What Is the Flywheel Marketing Effect? A Top-Down Focus

At one time, you may have encountered an executive who spoke favorably about ‌“The Flywheel Effect.” But what exactly is Flywheel Marketing? That’s the subject I’ll cover in today’s article. I’ll...

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Google Analytics 4: What is GA4 & Why You Should Use It

Google Analytics 4, or GA4, as you probably know by now, is the next generation of Google Analytics. If you’ve been doing this digital marketing thing for a long time, you’ve undoubtedly heard of...

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Why is Bounce Rate So Important? What Is It & How to Find It

Imagine this: somebody visits your website and then leaves right away. Is that what you want? Hopefully not. But when that happens, it’s called a “bounce.”  And it’s usually a bad thing. The percentage...

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Debunking 10 SEO Myths to Improve Your Strategy

SEO is always changing.  And, believe me, I know how tough it is to keep up. Unfortunately, all the changes over time have caused confusion among our friends in digital marketing. And, as a result,...

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Franchise Digital Marketing: How to Set up a Successful Strategy

Over the last 15 years, I’ve worked with hundreds of franchisees. I’ve also worked with corporations that facilitate great franchise work. I’ve learned a lot about franchise digital marketing during...

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Benchmark Marketing: Track and Improve Your KPIs

As a digital marketer, you can use your analytics tools to answer questions like: How many visitors am I getting to my website? What’s my click-through rate? What’s my conversation rate? And so on....

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How to Use Lead Scoring to Boost Your Bottom Line

  If you’ve got a great customer relationship management (CRM) system, then it probably gives you the option to use lead scoring. But what is lead scoring, exactly? And how can it help your business?...

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Most Impactful Paid Media Tips for 2023

  In this guide, I’ll offer seven tips to help you get the ball rolling if you’re a newbie. And if you’ve got some experience, I’m sure you’ll find a few nuggets of info that you can use to take your...

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Keyword Strategy to Rank #1 In Google for Competitive Keywords

If you’re asking yourself, “How do I identify competitive keywords?” you’ve come to the right place.  To fully dive into this topic, we’ll need to address what a competitive keyword is, how to put...

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Why Keyword Cannibalization is a Top Factor Hurting Your SEO

The concept of keyword cannibalization has evolved over the last few years because of Google updates and its preferences for ranking. It’s an SEO challenge that affects many websites, especially those...

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